DISCOVER LURE LIPSTICK AND "GET HIT ON"

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Hand Painted and Made in the USA!!
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A Little About Us and Our Products

Natural Attraction & Increased Opportunity is what you’ll find while using Lure Lipstick products made in Michigan.

Based on a proprietary blend of fish pheromones, natural oils, amino acids and salts, Lure Lipstick represents the latest in fish attractant technology.
Pheromones are chemicals secreted by a fish which are capable of influencing the social behavior of other fish. These powerful substances play a role in the communication of fear, food trail and reproductive drive.
The active ingredients in Lure Lipstick dissipate into the water surrounding the lure, creating an an exciting environment for nearby fish. More activity mean more strikes. Who doesn’t love to get hit on?

Compatible with your favorite lure, artificial bait, or live bait, Lure Lipstick will increase your opportunities and up your odds. Whether you’re a weekend fisherman or an ultra-competitive pro, Lure Lipstick has something for you.

"2026 Get Hit On Bonus Plan"

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New
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🔥 Fresh Drop

4" FFS
Jerk Shad Minnows

Built for forward-facing sonar, hover rigs, jig heads, and finesse presentations. These scented soft plastics deliver lifelike baitfish action and are infused with Lure Lipstick pheromones and natural oils to help trigger more bites.

  • 4" jerk shad profile
  • Available in 12 colors
  • 5-pack soft plastics
  • Made in the U.S.A.
Shop Jerk Shads View Soft Plastics
Morning Dawn 4 inch FFS Jerk Shad Minnow Morning Dawn
Goby 4 inch FFS Jerk Shad Minnow Goby
Radioactive Perch 4 inch FFS Jerk Shad Minnow Radioactive Perch

Meet the NEW 3.3" Pro Swimmer/ffs

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What Anglers Are Saying

Real reviews from Lure Lipstick customers

★★★★★

Awesome custom hand made products! The fish can't resist them! Very well built local company that will take time to help you put more fish in the box. I'll definitely be buying more.

Lucas K.

★★★★★

I have spent lots of time fishing the Great Lakes and the rivers that join them like the St Marys River and Detroit River. My goto presentation is a jig tipped with a split tail log perch or perch pro from Lure Lipstick. The custom painted variations of the two baits can answer the call in any conditions out there. Highly recommend you add these to your tackle box the next time you hit the river for some walleye.

Shane T.

★★★★★

Lure Lipstick is miles ahead of the competition. The Infused Custom Ribbon Worms are just as good as live bait, and last a lot longer!!! I highly recommend all there products!!!

Scott H.

★★★★★

Excellent products. Great colors along with affordable prices. Best walleye and bass baits around. Tight lines everyone!

William M.

★★★★★

The best soft plastics on the market, the most amazing hand painted split tail minnows walleye just love! Local business by local people!! Shop today you’ll never be disappointed!

Dusty B.

★★★★★

Attention to detail makes all the difference. You won't find a better plastic or scent on the market. Huge selection that can't be beat.

Phillip R.