Original Formula is a premium fish attractant. The all natural lure enhancer is formulated from a special blend of shad oils, emerald shiner and piscine pheromone extracts. Applied directly to the lure every 20 - 25 casts, Lure Lipstick is designed to trigger instinctive responses in fish. Increased activity by a fish creates the potential for more strikes. Now get 4 ounces instead of 2.5! What a steal!